31.5. – 11.6.2021








City of Vantaa

The city of Vantaa has established a food cluster in 2019 to support local companies and to promote the vision to become the Urban food capital by 2025. You can read more about the cluster activities like Vantaa-menu: https://www.businessvantaa.fi/vantaamenu/. However, Covid19-pandemic has closed the restaurants and forced producers and shops to invent new ways of making business. We want these new products and initiatives to be easily accessible to all citizens of Vantaa and travelers, too – first from the nearby areas but also later for international tourists visiting the Helsinki-Vantaa airport.

The city of Vantaa wants to support its food related companies and we want you to help us.


Bloft Design Lab

Bloft Design lab is the developer of the largest 3D-printer capable of processing waste plastic. We aim to be the global leader in distributed recycling by additive manufacturing, offering both machines and an on-demand market platform. In our vision, we spark a change in manufacturing and logistics with a globally distributed local manufacturing network and a marketplace that brings customers, product designers and local manufactures together. Physical goods, digitally designed, sold and delivered – locally manufactured.

As we are doing things radically differently, we are looking for radical solutions to our challenges.


Superlaiffi Oy

Our Sport Friend platform was originally developed to reduce loneliness and increase community spirit. With the corona crisis, a new branch of business around tourism emerged, based on the same idea.

With a travel community app Meet & Greet, you give your business providers and end users the chance to interact – both with your brand and with each other. The app gives users an easy way to find the services they need in their target countries. Business owners reaching customers in a new agile way. You give them a safe and private place to get exclusive content, offers and you will get the opportunity to use exactly the services you need.

We are looking for new ideas and models how this can be developed.


Lidl Suomi

What kind of feedback culture does Generation Z wish for? Our aim is to find out what kind of feedback culture does Generation Z wish for in work life. What amount of feedback is enough and which ways should the feedback be given? Retail industry offers a first job experience for many young people, and it is very common for students to work part-time at Lidl stores while completing their studies. A big part of our store managers represent an older generation – how could we train our store managers to give feedback according to Generation Z’s wishes?





10 days 100 Challenges is a unique 10 days open innovation program where you learn new work-life skills and solve challenges together with leading innovative companies, professional experts and inspiring coaches. This 2-week program is open for everyone who wants to earn credits for their curriculum, find meaningful activity for the summer or is looking to connect with talented individuals and build professional networks. 10 days 100 Challenges is organised by Helsinki Metropolitan Universities of Applied Sciences (Haaga-Helia, Laurea and Metropolia).

This year the realisation will be entirely online and conducted through virtual collaboration environments. All necessary links and other information will be provided after you have registered to the event.


Who should participate and why?

We welcome all who are interested in technology and innovation! You can be a student, an unemployed, an entrepreneur or an immigrant. We believe in multidisciplinary approach and have witnessed numerous times that best ideas and concepts are born in teams with participants of various backgrounds. You can a business professional looking for new work-life skills, student of engineering or business, software developer or startup entrepreneur. Choose the challenge you find meaningful to solve and work together with your team!

How to register?

If you are a student of 3AMK (Haaga-Helia, Laurea or Metropolia) or you study in any other university, please use this registration in order to get your credits: https://www.lyyti.fi/reg/10D100C_2021

If you are non-student please contact 10d100C@laurea.fi

What should I bring?

Bring your innovative ideas, willingness to learn new skills and a working computer. Explorative, optimistic, amibiguity tolerant and future-oriented mentality is appreciated!

Is there food provided?

This year the event is 100 percent digital.

Are there any prizes?

We will acknowledge the best teams. Winning teams are announced last Friday (11.6.2021)


10 Days 100 Challenges is a unique opportunity for open innovation, employer branding and recruitment of new talent. You’ll have a change to work closely with your teams with organization specific challenges. This year the theme of the program is “New business models in changing environments – new activities utilising the existing.” As a participant company you can provide max 3 challenges that are preferably related to the theme. We are looking for innovative partner companies for summer 2021.


43 2432Monday 31.5.

09:00-10:00 Registration, welcome

10:00-11.00 Introduction to 10 Days 100 challenges (10D100C Team)

11:00-12:00 Companies’ challenge pitching + company booths

13:00-15:00 Team building


Tuesday 1.6.

09:00 Registration

09:30-10:00 Lecture: Formulating the Problem

10:00-11:00 Keynote

1:00-12:00 Break

12:00-13:00 Lecture: How to Gain Customer Insights: Personas and Customer Journeys

13:00- Company coaching


Wednesday 2.6.

09:00 Registration

09:30-10:00 Review; Team of the Day

10:00-11:00 Cuckoo Workout 

11:00-12:00 Break

12:00-14:30 Working with challenges

14:30-15:00 Presentation: My Story

16:00 – 17:00 – Online Get-together “Unreal Meetup” by AMK Entrepreneurship Societies


Thursday 3.6.

09:00 Registration

09:30-10:00 Review; Team of the Day

10:00-10:30 Presentation: My Story

10:30-13:00 Break

13:00-17:00 Working with challenges, option for online-visiting companies


Friday 4.6.

09:00 Registration

09:30-10:00 Review; Team of the Day

10:00-11:00 Lecture: Creating solutions: concept and value proposition

11:00-12:00 Break

12:00-12:30 Presentation: marketing in Social media

13:00-16:00 First round presentations; feedback and questions


Monday 7.6.

09:00 Registration

09:30-10:00 Review; Team of the Day

10:00-11:00 Lecture: Experimenting, prototyping principles

11:30-12:00 Presentation: My Story

12:00-13:00 Break

13:00-16:00 Working with challenges, coaching


Tuesday 8.6.

09:00 Registration

09:30-10:00 Review; Team of the Day

10:00-12:00 Working with prototyping, coaching

12:00-13:00 Break

13:00-16:00 Working with challenges, coaching


Wednesday 9.6.

09:00 Registration

09:30-10:00 Review; Team of the Day

10:00-12:00 Working with prototyping, coaching

12:00-13:00 Break

13:00-16:00 Validating prototypes

16:00-18:00 Online programme (tbc)


Thursday 10.6.

09:00 Registration

09:30-10:00 Review; Team of the Day

10:00-12:00 Pitch training, working with presentations

12:00-13:00 Break

13:00-16:00 Working with presentations


Friday 11.6.

09:00 Registration

12:00-14:00 Pitching Day, Prizes and Winners

14:00 End of 10 Days 100 Challenges 2021.


(Note: program subject to change without prior notice)